Create One Video Min. Per Week!
Why Every Real Estate Agent Should Be Doing Videos (Especially Short Videos)
Let me be direct: if you’re not doing videos, you’re invisible.
In today’s world, people are constantly researching — Googling you, checking your Instagram, watching your stories, scrolling your TikToks — to figure out who you are before they ever consider doing business with you.
And that’s the power of video.
Videos create a direct connection, even when you’re not physically present. They allow someone to see your face, hear your voice, look you in the eyes, and start building a sense of trust — all before they even pick up the phone to call you.
The Purpose of Your Videos
Your content isn’t just to "go viral" or be entertaining. It's to position yourself as a trusted advisor.
That means your videos should focus on:
✅ Educating your audience (How to buy, sell, invest, or prepare)
✅ Promoting listings or unique opportunities
✅ Explaining tools and strategies you offer
✅ Showcasing your knowledge and expertise in specific areas
Let people see what you specialize in, what you believe in, and why you do what you do.
Start Small, Stay Consistent
Here’s my personal recommendation:
Start with just ONE video per week. That’s it. One minute. One message.
Post it on Instagram, YouTube Shorts, Facebook Reels, or TikTok — wherever your people are.
Keep it simple, keep it real, and keep showing up.
That one minute could be the start of your next big client.
From there, work your way up to:
2–3 videos per week
Then eventually 5 or more, as it becomes second nature
This simple habit will multiply your presence without multiplying your hours. Your videos will be working while you’re sleeping, showing homes, or taking the weekend off.
Trust Is Built Through Realness
Don’t worry about being perfect. Be real. Be you. That’s what people want.
Let them see your personality, your energy, your knowledge — and yes, your flaws. That’s how trust is built.
Final Word
If you want to get more clients without chasing them down, let your videos chase for you.
Short videos on Instagram, YouTube Shorts, TikTok, or Facebook are one of the most powerful tools you have to:
Be seen
Be trusted
And be chosen
Trust me — one minute of video a week can open doors you didn’t even know existed.
Now hit record.
Video Ideas That Got Me 1.7M+ Views & 6K+ Subscribers
Use These Proven Topics to Grow Your Own Real Estate Brand
Note:
You could have the best content in the world… but if the title isn’t sticky, no one will click.
Think of the title as your headline to the world — it’s what pulls in the views.
It needs to be curious, clear, and just a little bit uncomfortable to scroll past.
A great title should make people stop and think:
"Wait… what? I need to know this."
So before you hit record, ask yourself:
“What title would make ME click this video?”
Because if the title doesn't grab them… the message inside will never get seen.
Title Suggestions:
1. “3 Mistakes Sellers Make When Pricing Their Home”
Break down the common pricing traps: overpricing based on emotion, ignoring market data, and following bad advice. Educate sellers so they understand that the right price attracts more buyers and better offers.
2. “What $500K Buys You in [Your City]”
Showcase real examples of homes at a popular price point. People LOVE comparing value — this gives buyers insight into the market and positions you as the local expert.
3. “Should I Buy or Wait? Here’s My Honest Advice”
Everyone is asking this question. Use this video to explain current market conditions, interest rate trends, and what kind of buyer is ready now vs. who might benefit from waiting. You’ll become their go-to voice of reason.
4. “Behind the Scenes: What I Actually Do as a Real Estate Agent”
Pull back the curtain on your daily work — from prepping listings to negotiating deals. Most people don’t realize how much you do, and this builds appreciation and trust.
5. “One Minute Home Tour: [Street Name or Neighborhood]”
Quick walkthrough of a new listing or a hidden gem neighborhood. Highlight unique features in under 60 seconds. Great for engagement and gets your name associated with active inventory.
More:
6. “The Worst Day to List Your Home (And It’s Not What You Think)”
This plays on timing myths and opens the door to a smart strategy about market readiness vs. emotion.
7. “Why a Beautiful Backyard Can Actually Scare Off Buyers”
Challenges common assumptions to make agents sound insightful and strategic — perfect for educating sellers.
8. “One Line That Can Instantly Kill Buyer Interest”
Creates curiosity and teaches agents to coach their sellers better — this builds trust and positions you as the expert.
9. “The Shiny Kitchen Trap: Why Some Remodels Backfire Before a Sale”
Speaks to sellers who over-invest without ROI — encourages pre-listing consultations with you.
10. “What Buyers Really See When They Walk In (It’s Not What You Think)”
Opens with psychology, ends with staging or presentation tips — makes the agent look polished and in control.
From time to time, we’ll be adding more titles, hooks, and tools right here to help make your video creation process easier and more effective.
Whether you're just getting started or looking to sharpen your content strategy, keep checking back — there's always something new to help you grow.
Bookmark this space. Use it often. Let it guide your next great video.