The Ultimate Real Estate Script & Objection Handler Library
Welcome to your go-to guide for real estate scripts, objection handling, and conversation starters — organized for quick reference by scenario and client type. This page is part of the Perfect Week system, where agents master the art of daily consistency and conversations that convert.
PerfectWeek.pro – Real Estate Sales Warm-Up Coach
Daily affirmations, skill-building, and content creation for real estate agents who train like champions.
How to Use Your Coach:
If you have a ChatGPT Plus subscription, click the link below to start training with your personal AI coach:
How to train if you don’t have ChatGPT Plus:
Ask a friend or colleague to partner with you for just 15 minutes a day. Practice your scripts and pitches together — take turns role-playing as the client and throwing out objections. This back-and-forth will keep you sharp, confident, and ready for real conversations.
- Start the Day Strong
Just say Hello to get started, and the training begins.
"Welcome to your Perfect Week.
Just by showing up today, you’re proving that you’re committed to growth.
Training your skills consistently will compound into confidence, success, and becoming the best agent you can be.
What would you like to work on today?
A quick skill-building session — or should we create a social media post or video together?"
“You can say to your AI coach things like…”
- “I want to practice FSBO calls.”
- “Let’s role-play an expired listing call.”
- “Help me with referral call warm-up.”
- “I want to get better at handling objections.”
- “Can we practice my listing presentation?”
- “Let’s create a short video script for Instagram.”
- “I need a caption for a mortgage update on Facebook.”
- “I want to post something that gets leads today.”
Remember, you can also use the PerfectWeek.pro coach with ChatGpt Plus to create your personal video scripts, your personal social media captions, and real estate quote graphics is all enhanced about real estate already... to bring your message and share it online. Just ask it for content like:
- “Write me a caption about buying a home for a social media post about________”
- “Give me 3 motivational real estate quotes with graphics”
- “Help me with a 30-second video script about : [selling, buying a home] ”
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LET'S GET STARTED:
FSBOS’s
Opening Line (Establish Intent)
“Hi, I’m a local broker, not calling to list your home — just wanted to ask if you’re open to working with buyers who are already working with agents.”
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Permission to Preview
“If I had a buyer, would you be okay with me previewing the home so I can speak about it more intelligently to my clients?”
"I work with several buyers. Before I bring them, I preview homes to see if they’re a fit. That way, I’m not wasting your time or theirs. Fair enough?”
“I may have a buyer for your home. I’d like to preview it to see if it matches their criteria. If it does, I’ll bring them by.”
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Set the Hook for Value
“I totally get wanting to save on commission — but if I could help you net more even after paying a fee, would that be worth a conversation?”
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Scarcity / Urgency Line
“Honestly, I’m seeing fewer homes come up in this area — and serious buyers are out now, not waiting. Would it hurt to have a backup plan in case it doesn’t sell on your own?”
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Schedule a Time
“I’ll be in your area Saturday between 1 and 3 — would it be okay if I stopped by for 10 minutes to see the property and introduce myself?”
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Disarm & Build Trust
“Listen, even if you sell it yourself, that’s great — I respect what you’re doing. I just want you to remember me in case things shift or you need a second option.”
EXPIREDS
Open with Awareness
“I noticed your home was on the market before but didn’t sell — and I’m sure that was frustrating.”
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Acknowledge Effort
“You clearly put in effort, and I don’t believe homes don’t sell — I believe they don’t get sold the right way.”
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Create Curiosity
“There’s always a reason a good home doesn’t sell — pricing, marketing, photos, or just timing. Want to know what I would’ve done differently?”
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Offer a Free Second Opinion
“No pressure — I’d be happy to give you a fresh perspective, even if you’re not ready to relist.”
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Rebuild Hope
“Homes are still selling — it just takes the right strategy and someone who’s actually invested in getting it done.”
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Invitation
“Would you be open to a quick walkthrough? No paperwork, no commitment — just an honest conversation about what went wrong and how to fix it.”
ABSENTEE HOMEWONERS
Establish Reason for Reaching Out
“I noticed you own a property here in [City/Area], but you live out of state — I help landlords like you manage or sell when the timing makes sense.”
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Create Awareness of Market Shifts
“With the market shifting and new landlord regulations coming down, many out-of-state owners are re-evaluating if it’s still worth holding on.”
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Offer a Free Property Review
“I can give you a no-obligation update on what your property is worth today — not just the sales value, but also current rental demand and tenant risk.”
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Test for Motivation
“If there was a way to cash out without the headaches — or swap this property for one closer to you — would that be something to consider?”
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Reassure with Simplicity
“Even if you’re out of state, I can coordinate everything — from tenant notices to repairs to a remote closing. You wouldn’t have to fly in once.”
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Invitation
“Would it be okay if I sent you a short report on your property’s value and rental trends? You can keep it for your records and reach out if the timing ever feels right.”
PRE-FORECLOSURES
Open with Empathy & Privacy
“I understand you may have received a notice from the bank — I want you to know this is completely confidential, and you're not alone.”
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Clarify the Situation
“That attorney who sent the letter? They're working for the bank. You need someone in your corner — someone who works for you.”
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Reassure & Offer Hope
“Just because you’re behind doesn’t mean you have to lose your home. In many cases, we help homeowners sell before foreclosure — and even walk away with money in their pocket.”
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Bust the Myth
“People think foreclosure is the only option, but that’s not true. There are better ways — with dignity and control.”
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Present a No-Pressure Offer
“I’d be happy to take a look at your numbers and tell you what your home could sell for — no commitment, no cost. Just information that could help you decide.”
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Close with Empowerment
“You still have options — but timing matters. The sooner we talk, the more power you have to choose what happens next.”
PROSPECTING NEIGHBROHOOD
Create Instant Credibility
“My company just put your neighbor’s home under contract — and we did it in record time.”
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Deliver the Good News
“Here’s the best part — the offer we got is strong, and it’s helping to raise the value of homes in the entire neighborhood.”
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Create Urgency with Demand
“We actually have more qualified buyers who missed out — they loved this area and are still ready to buy now.”
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Ask the Golden Question
“Do you happen to know anyone else in the neighborhood who’s even thinking about selling?”
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Soft Close Invitation
“Even if you’re just curious about your home’s new value after this sale, I’d be happy to give you an update — no cost, no pressure.”
JUST LISTED
Just Listed – Script for Neighbor Prospecting
Purpose: Generate local buzz, spark referrals, and offer exclusive previews.
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Build Excitement
“We just listed a home right here in your neighborhood, and we’re really excited about it — it’s a great property.”
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Announce Open House
“We’ll be hosting an open house soon, but before that happens, we’re offering private showings to anyone who knows someone looking.”
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Create Urgency with Early Access
“This is a great chance to see the home before it goes public — and possibly grab it at a solid price before competition kicks in.”
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Ask for Referrals
“Do you know anyone thinking about moving into the area? I’d love to show them this home before the weekend.”
JUST SOLD
Just Sold – Script for Neighbor Prospecting
Purpose: Trigger curiosity, highlight demand, and generate new listing leads.
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Share the Win
“We just sold a home right here in your neighborhood — and we sold it fast.”
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Highlight the Price Impact
“The good news is, the price we secured is helping raise property values in the area.”
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Show Buyer Demand
“What’s even more exciting — we had multiple buyers who missed out and are still looking specifically in this neighborhood.”
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Ask the Golden Question
“Do you know anyone nearby who’s thought about selling? We may already have the perfect buyer for them.”
COMING SOON
Coming Soon – Script for Neighbor Prospecting
Purpose: Build early buzz, create exclusivity, and uncover sellers or buyers before launch.
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Announce the Tease
“We have a new listing coming soon right here in your neighborhood — it’s not on the market yet, but it’s getting close.”
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Build Curiosity
“Before we make it public, we’re offering a chance for neighbors to get early info — or even schedule a private showing.”
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Mention Opportunity
“Sometimes homes sell before they ever hit the market — this could be a great opportunity for someone you know to get in early.”
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Ask for Connections
“Do you know anyone who might be interested in moving into the area? I’d be happy to give them a first look.”
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Sphere of Influence
Friendly Check-In
“Hey! Just wanted to check in — no business pitch, just seeing how you’re doing.”
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Casual Market Mention
“Things have been moving in real estate lately — I’ve been helping a few buyers and sellers and thought of you.”
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Soft Ask
“If you happen to hear of anyone thinking about buying or selling, I’d love to be the one you refer them to. I’ll take great care of them.”
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Leave the Door Open
“And of course, if you ever want to talk about your own plans or get an updated home value, just say the word — no pressure.”
FAMILY
Family & Friends – Script for Asking for Support
Purpose: Ask for personal support in a respectful, sincere way that builds connection and reminds them of your commitment.
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Start with Heart
“Family, I need your help. If I can’t count on the support of my own family to help grow my real estate business… who can I rely on?”
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Share Your Mission
“This isn’t just a job to me — I’m building something meaningful that could impact all of us. I’m working hard every day to create a future I can be proud of.”
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Ask for a Simple Favor
“If you hear of anyone thinking about buying or selling a home, please keep me in mind. Even one referral could make a huge difference in my journey.”
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Close with Gratitude
“Thank you for believing in me — your support means everything.”
✨ SELLER SCRIPTS
Listing Presentation Objection Handlers
Most Common Scripts & Dialogues to Use:
"We need to think about it"
"Absolutely, take your time. Just so I know, is there anything else keeping you from listing with me tonight?"
"Can you lower your commission?"
"Let me ask you something: If your boss asked you to work for 75% of what you normally earn, would you do it? From the commission I earn, 3% goes to the buyer’s agent. Out of the 3% I keep, 1% goes to marketing your home, 1% to my brokerage and admin costs, and the final 1% to me — from which I pay taxes. If I cut my fee, I’m working at a loss — and you wouldn’t want your advocate showing up half-invested, right?"
"We’re interviewing other agents"
"That’s smart. While you do, just ask yourself: Who’s presenting a strategy, not just a price?"
"We want to wait until spring"
"Would you rather have the only home in your price range with multiple buyers or be one of many listings competing for fewer offers?"
"I’m listing with a friend"
"What if something goes wrong? Would you sue your friend — or risk losing them for life?"
BUYER SCRIPTS
Most Common Scripts & Dialogues to Use:
"I’m already working with an agent"
"Are you under a signed agreement? If not, I’d love a chance to show you what I offer."
"We’re buying in 6 months"
"Just out of curiosity, what’s significant about that date? If I could show you your dream home and get you approved now — would you wait?"
"I want a rebate"
"If I gave you money back but helped you overpay for the home, did you really save? Rebates aren’t about helping you — they’re about getting you to sign."
"The market is too high right now"
"Trying to time the market is like trying to guess the weather — better to buy based on your needs."
"My friend is my agent"
"Are you comfortable sharing all your financial information with them? What happens if something goes wrong? Are they the best fit or just familiar?"
LEAD GENERATION SCRIPTS
Most Common Scripts & Dialogues to Use:
Cold Call Around Listings
"I’m looking for someone thinking about selling — any chance that’s you or someone you know?"
Vacant Home Owners
"Managing a vacant property can be costly — would you like to hear what it’s worth now?"
Circle Prospecting
"We just listed a home nearby — curious what that’s done to your property’s value?"
Online Buyer Registration
"Thanks for checking out my site — are you looking casually or ready to move soon?"
Expired Listings
"Saw your listing expired. I’d love to share what I do differently to actually get homes sold."
LISTING PRESENTATIONS
Most Common Scripts & Dialogues to Use:
"Why should I hire you?"
"Because I deliver results — not promises. Want to see my last 5 listings’ outcomes?"
"You’re not the cheapest"
"That’s true — and I’m also not the cheapest when it comes to your final net."
"We’ll wait for the market to improve"
"Buyers aren’t waiting — and neither should you if you want top dollar."
"I need to talk to my spouse"
"Of course — but is there any part of my plan you think they’ll need more info on?"
"We’re considering FSBO"
"Totally get that. If I can show you that I can net you more even after commission, can I earn a shot?"
COMMON SCENARIOS (FSBOs, Discounts, Friends)
FSBOs, Discounts, Friends & Family
Scripts for Friends or Family as Agents:
- "You can't fire a family member once you hire them — and real estate is business."
- "Are you comfortable having them know everything about your finances?"
- "If something goes wrong — would you sue your friend or live with the loss?"
Scripts for FSBOs:
- "Do you want another full-time job? Because listing your home yourself requires one."
- "I work with FSBOs all the time. Want to know what most of them realize after 30 days?"
Discount Brokers:
- "You always get what you pay for — are you willing to risk your biggest asset?"
- "A discount broker may save you 1%, but cost you 5% in lost offers."
Rebate Objection:
- "If I gave you a kickback but didn’t negotiate the best deal, did you really win?"
- "I’m bound by RESPA to act in your best interest — not to discount that duty."
Most Common Scripts & Dialogues to Use:
- "We’re not ready to sign today"
"Then let’s post-date the paperwork and I’ll get a head start for you."
- "I’m listing with a discount agent"
"What if I could actually NET you more — would that interest you?"
- "I hate real estate agents"
"Me too. That’s why I became one — to change the reputation, one client at a time."
- "We want to wait until spring"
"Do you want to be the only option now — or one of 10 options later?"
- "We’re doing it ourselves"
"If I can show you how to make more money — without the headache — would you listen?"
SPECIALTY SCRIPTS
Pre-Foreclosure Outreach
“My goal is to ensure you have all the information you need to make the best decision possible during this challenging time. Can we schedule a time to talk more about your situation and how I might be able to assist you? I’m here to help you explore every option available.”
Downsizing/Empty Nesters
"We won’t sell your home until we’ve secured your next — that way, you're protected. Let’s meet for coffee this week to discuss your goals."
Vacant Property Owners
"I specialize in 'as-is' sales. You don’t need to lift a finger — I’ll get you top market value without repairs."
High-Equity Homeowners
"Your home may be at peak value. With potential capital gains exemptions, now may be the smartest time to sell. Want me to run a net sheet?"