Follow-Ups Completed

Just a reminder: follow-ups are different from your three daily conversations with new people. Follow-ups are for people you’ve already spoken to — your daily goal should still include reaching out to new contacts and starting fresh conversations. 

PRO TIPS for Agents:

  • Keep it natural – Sound like a helpful friend, not a salesperson.
  • Follow up consistently – People forget; a simple check-in can reignite interest.
  • Always offer value – Updates, advice, or solutions make follow-ups feel welcome, not annoying.

 Where to Find Your Follow-Ups:

  • Check your email inbox:
  • Look back at anyone you corresponded with this week. If the conversation didn’t end with a next step, that’s a follow-up waiting to happen.
  • Review your open house registries: Even visitors from 6 months ago—reach out! A simple, “Have you found your dream home yet?” can reopen the door.
  • Scroll through your texts:
  • Did you text anyone a few days ago and leave the conversation hanging? A quick "just checking in" could make all the difference.
  • Past clients and prospects:
  • People you've helped or spoken to before may have new needs today. Don’t assume the opportunity is gone!

 Remember:

 Follow-up is where the money is.

 One more call, one more message, one more check-in could be your next deal.

Checking Buyer Interest 

 "Hey [Name], this is [Your Name] from [Your Brokerage]. We spoke a little while ago about your home search, and I just wanted to check in—are you still looking for a home in [City/Area], or have your plans changed? Let me know how I can help!"

(Why? This keeps the conversation open-ended while letting them update you on their situation.)

 Seller Follow-Up – Checking Timeline 

 "Hi [Name], I wanted to follow up since we last talked about selling your home. Have you decided when you’re going to put your property on the market, or are you still weighing your options? I’d love to help whenever you’re ready!"

(Why? This brings up their timeline without pressuring them.)

Keeping the Door Open for Questions ❓

 "Hey [Name], I just wanted to follow up and see if you had any other questions about buying/selling a home. There’s a lot to navigate, and I’m happy to be a resource for you whenever you need!"

(Why? Encourages engagement by offering value instead of just asking for business.)

Market Update Call – Providing Value 

 "Hi [Name], I was thinking about you because a couple of great homes just came on the market in [City/Area] that might be a good fit for you! Would you like me to send you some details?"

(Why? This adds value by giving them something new to consider.)

Seller Motivation Check – Gentle Nudge 

 "Hey [Name], I remember you were considering selling your home. The market is still very active, and I’d love to help you take advantage of it. Have you thought any more about when you’d like to make a move?"

(Why? Keeps them thinking about selling while positioning you as the go-to agent.)

Checking in on Buyer Readiness 

 "Hey [Name], I know you were interested in buying but weren’t sure about the timing. Are you still planning to make a move soon, or are you waiting for the right opportunity? No rush, just wanted to stay in touch and help when you’re ready!"

(Why? Keeps it casual and lets them know you’re there for them at their pace.)

Financing Follow-Up 

 "Hi [Name], I know we talked about financing options last time. Were you able to get pre-appr@oved yet, or would you like me to connect you with a great lender who can walk you through everything?"

(Why? Helps buyers take the next step while offering a helpful resource.)

Offering to Set Up a Property Tour 

 "Hey [Name], I wanted to check in—are there any homes you’ve seen recently that you’d like to take a look at in person? I’d be happy to set up a tour for you whenever you're ready!"

(Why? Keeps buyers engaged and moving forward in their search.)

I Don’t Want You to Miss Out” – Urgency Without Pressure ⏳

 "Hey [Name], I just came across a great deal on a home that I think you might love! I didn’t want you to miss out, so let me know if you’d like more details. No pressure—just wanted to keep you in the loop!"

(Why? Creates urgency while keeping it low-pressure.)

Simply Staying in Touch 

 "Hey [Name], we haven’t talked in a little while, and I just wanted to check in to see how things are going with your home search/selling plans. Let me know if there’s anything I can do to help!"

(Why? Keeps communication open and keeps you top-of-mind.)