Engagements (Comments, DMs, Shares)
Engagement is Elevation - Why Every Comment, DM, or Birthday Wish Matters
In real estate, relationships are the real currency — and every small engagement is a deposit into that relationship bank.
When you take the time to leave a thoughtful comment, respond to a DM, or simply wish someone a happy birthday, you’re doing more than being polite — you’re standing out. You're showing that you see them, remember them, and care enough to say something.
A “Happy Birthday” isn’t just a nice gesture — it’s a relationship builder.
That one moment of connection could be the very reason someone remembers you a year from now when they're ready to buy or sell.
So don’t underestimate it.
Engagement is not wasted time. It’s what takes you from just another agent to the one they trust.
Keep showing up — those little touchpoints turn into big opportunities.
✅ PRO TIP for Agents:
Personalize these comments by using the person’s name.
Use emojis to make them more engaging and warm.
Engage daily—it keeps you top-of-mind with your audience.
If someone comments back, reply to keep the conversation going!
Your next deal might just come from someone who remembers how thoughtful you were!
NOTE: Engagement also means actively growing your audience. That includes sending friend requests to new people every day. When you ask someone to connect with you on social media, that’s a form of engagement too — it’s how you expand your reach and start building new relationships.
Birthday Wishes
"Happy Birthday, [Name]! Wishing you a year full of success, happiness, and everything you dream of! ✨"
"Hope your special day is as amazing as you are! Enjoy every moment! "
Anniversary (Marriage or Work Anniversary)
"Wow! Another year of love and success! Happy anniversary, [Name]—wishing you many more to come! ✨"
"Happy work anniversary, [Name]! Your dedication and hard work are inspiring! Keep crushing it! "
Condolences & Remembering a Loved One ️
"Sending you my deepest condolences, [Name]. May you find comfort in the beautiful memories and love that will always be with you. ️"
"Thinking of you today, [Name]. ❤️ Cherish the love and memories—they live on forever. If you need anything, I’m here for you. "
Job Promotion or Career Achievement
"Huge congratulations on your promotion, [Name]! You deserve every bit of success—keep shining! "
"So proud of you, [Name]! Your hard work is paying off, and this is just the beginning of bigger things! "
Engagement or Wedding ❤️
"A huge congratulations, [Name]! Wishing you a lifetime of love, laughter, and happiness! "
"Love is in the air! So excited for you both—wishing you endless happiness and joy in this new chapter! ✨"
New Baby or Pregnancy Announcement
"Oh my goodness, congratulations, [Name]! Wishing you and your little one a lifetime of happiness and love! "
"What a blessing! Your family is growing, and I couldn’t be happier for you! Enjoy this precious journey! ✨"
Graduation
"Congratulations, [Name]! All your hard work paid off—wishing you success in this next chapter! "
"You did it! Wishing you all the success and happiness in the world! The best is yet to come! ✨"
Fitness or Health Milestone ️♂️
"Look at you crushing your goals! Keep inspiring us, [Name]! Your dedication is incredible! "
"Hard work and consistency pay off! Keep going, [Name]—you’re amazing! ✨"
Travel or Vacation Pics ✈️️
"Wow, [Name], this looks like a dream! ✈️ Enjoy every moment and make unforgettable memories! "
"Travel goals! ✨ Hope you're having an amazing time—can't wait to see more of your adventures! ✈️"
Just to Spread Positivity & Engagement
"Just dropping by to say—you’re amazing, [Name]! Keep shining and inspiring! ✨"
"Hope you’re having a fantastic day! ✨ Sending you good vibes and positivity! "
SAMPLES
(Keep coming back — we’re always adding more scripts, ideas, and inspiration to help you connect, convert, and grow your business. )